Manufacturing, Transport & Retail

Continuous Quality Improvement (CQI),
Puma Darts Ltd (New Zealand)

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Puma Darts is a leading global developer, producer & marketer of darts, dartboards & darting equipment. Founded in 1970 by John McCormick & based in Katikati, New Zealand, they have continued to pursue excellence for over 40 years.
Currently, under the Direction of both Peter McCormick & Julie Carlson they continue to focus on innovation & providing a quality product.
Puma Darts has manufacturing facilities in NZ, China & Taiwan, which allows them to be a comprehensive supplier to the world market in both soft & steel tip darts. They export around the world & are always looking to develop new markets.


Puma’s success has been recognised by the NZ Government with a Global Export Commendation Award; the NZ manufacturing facility maintains the ISO 9001:2000 Quality Accreditation. The organisation has always paid close attention to customer’s needs & they have a proud record of delivering exceptional results. Their attention to detail has made them products the choice of many top dart champions around the world. When the worldwide ISO accreditation standards were about to change & PUMA needed to update their system to the new ISO 9000:2000.


Beverly McCormick, our Synergy Global Team Leader – NZ (North Island), was approached & asked to design & implement these changes according the new ISO requirements, as well as to design & deliver a new CQI Program. This was tailored specifically for Puma to include a new Safety Program, plus CQI training of the Leadership Team & 18 staff.


The new CQI System was introduced & had a direct positive impact on the organisation. The staff are now clearer on what is expected from them & they feel more supported by management e.g. having the opportunity to give feedback regarding quality issues – this has not only improved health & safety at work but also lead to innovative quality enhancements, such as the dart design database that encapsulates both the design & manufacturing methods as well as any specific customer requirements in one central location.

Beverly introduced a new organisational Training Plan, including a matrix which records the skills that staff require to perform daily tasks – this is used to cross train staff from one department to another, thereby improving staffing competence, motivation & flexibility. She also integrated this with Puma’s Performance Management System to ensure that staff had both Individual Performance Plans (IPPs) & Personal Development Plans (PDPs) – encouraging 2-way feedback & dialogue regarding their role development as well as future career paths.

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