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Holly Smith


BA Communication, Graduate Diploma Professional Writing and Editing, Graduate World Class Trainer’s Training,
Cert IV TAA, Cert in NLP Patterns in Training, ICF Associate Certified Coach, NLP Practitioner,
Graduate of The Art and Science of Coaching.

Holly Smith (Ragland) joined our Asia Pacific Team in May 2012, as Team Leader - Small & Medium-sized Enterprises (SMEs). She was born and educated in the USA. She was a winner of the National Merit Scholarship as well as a Marine Corps ROTC Scholarship and attended Boston University as a member of the Marine Corps Reserves. She graduated Magna Cum Laude with a BA in Communication, then continued her education in Melbourne, studying Professional Writing and Editing at Deakin University. She began her career in AUS as a freelance journalist, editor, and web designer, but was quickly approached by one of the adult education centres in Melbourne to teach a number of their small business courses. Thus she began her specialty in communication in the business world, teaching small-to-medium-sized business owners, and then, increasingly, managers and executives in the corporate world, how to improve internal and external communication.

For 12 years Holly has trained and consulted in organisations of all sizes and in a variety of industries, around the themes of self-awareness, improving personal performance, and effective management/leadership. Holly’s outstanding success with helping individuals, teams and organisations, comes from her focus on the experience of the participant. She has a high-energy and inspiring style that ensures that coaching clients & course participants really enjoy the process of learning.

Her consultancy expertise/key interests focus around these 5 themes:
black Increasing Leadership Capacity, especially for New Managers or Leaders in Transition
black Self-awareness as it relates to Individual, Team and Organisational Performance
black Awareness of others in Creative Problem Solving, Goal Setting and Achievement
black Effective Communication within Teams and with Internal/External Stakeholders
black Authenticity and Excellence in Challenging Role Requirements (across industries)

Recently Holly has specialised in working across multiple teams in organisations, multiplying benefits for the business by strategically integrating results. For example, in a project with a boutique architectural firm, Holly coached and trained a new sales team to improve their effectiveness, while at the same time coaching the Business Owner/Director and the Production Manager in the area of leadership skills. In the time that Holly worked with this business, they increased their turnover by 300%, while improving staff engagement, their business systems and working less overtime. The Production Manager is now well positioned to become a Director of the company and the team continues to go from strength to strength.

Some of the organisations that Holly has worked with include: National Australia Bank (NAB), Australia Post, Telstra, Queensland Health, Foxtel, STA Travel, Gallaher-Bassett, Kildonan Uniting Care, ANZ, Flight Centre, and Hostplus.

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